Khoá học Product Management

• Inside a product company
• What does a Product Manager do?
• How does a Product Manager do?
• A case study: How Grab experimented with chat to drive down booking cancellations
• Detailed step-by-step product development process of Carousel
• Fundamental questions for problem identification
  – How Airbnb apply those questions

Homework:

• Find and detail a problem to solve

1. Case study: Redesign the Gift-Giving Experience for your partner
A project includes some immersive activities meant to give participants a full cycle through the design thinking process in as short a time as possible:

• Start by gaining empathy
• Re-frame the problem
• Ideate: generate alternatives to test
• Iterate based on feedback
• Build and test

2. Reflection and takeaways:
– Design thinking modes & mindsets

Homework:
Find 5 real people who’ve got the problem you want to solve

• Types of data

Exercise: data analysis (A/B testing)

• Interview
  – Tips for conducting user interviews (from Design Thinking Bootleg)
• Persona
  – Example: personas for Carousel buyer & seller
  – Practice: Build a persona for a Grab customer
• Customer journey map
  – Example: journey map for Carousel buyer & seller

Homework:
Build 1 (or 2) persona(s) and/or customer journey map(s) for people who you want to solve the problem for.

• Define problem
  – A case of Juicero
• Hypotheses: structure & examples
• Define metrics: pairing success & crisis metrics
• Pitch deck: elements of a successful pitch
• Ideation: rules & how to select the best ideas
• MVP

Homework:
Create an MVP version of the problem you want to solve

• User stories
  – Practice writing user stories for an airline website
• UI vs UX
• Test
  – Testing with users
  – Usability cafe by Google
  – Feedback capture matrix
  – Testing time in small vs big companies
• Exercise: Feedback or criticise a favourite website/app –
• Mockup/Redesign

• Methods comparison
• Scrum – an Agile approach for software development
  – Product backlog
  – Scrum team & activities
  – Definition of Done
  – Burn-down chart
• Techniques to slice user stories
• Prioritization
  – MoSCoW
  – RICE
• Stakeholders: DACI

Every student (or group) should have been able to build a presentation, applying all learned concepts of a product development cycle.